Tag Archive: iPhone


Apple’s shaking the Earth.

Behemoths are bulky and annoying. I don’t blame them. Humans are not much better.

So, what’s happening exactly? Maybe Tim Cook’s Burrito wasn’t spicy enough?
Do you think he was so upset that he trampled the floor, hence the Earth-shaking?

Sorry, Tim, I shouldn’t tease you. Burritos are overpriced, and you’re having serious financial issues.

Over with humor. My inner child is punishing me for having not let him speak for years. He’s now unplugging my self-censoring devices. I should have listened to him. We adults forget play. We’re so busy working, or thinking about working…

Things are getting really gruesome at Apple. I don’t talk about Foxconn. There is really no play and goofing around there!

Like if it was not enough to make sure supply chain workers are underpaid and overworked, now it’s time to have some egregious behaviour with Apple Store employees!

How do we do that? Easy. Train them for a month and pink-slip them. Be sure to give them a welcome letter before! I’m serious, look:

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Having been laid off before even being employed (true story, details available upon request, free to share), I feel their pain.

A few ago, a new SVP of retail was hired. He is “fixing” Ron Johnson’s dying marketing model.
Nothing lasts 11 years in retail. Time for an overhaul! Whoo!

Enter John Browett, a man I never heard of before.

Hell is here: more layoffs, hiring freezes, more reduced hours, promoting following by demoting, more profit-generating tricks.
I’m thinking of the brand new “self checkout”. Anything on a shelf that you can bring home today?
Just scan the product, enter your Apple ID and the product is yours.

That means that anyone can walk away with iPods, iPhones, iPads, without any human interaction. Only laptops and desktops will be considered and human interaction maintained.

No more human interaction = the best reason ever to lay off!

Up for a little Q&A?

Q: Are you telling me that Apple is laying off employees just before a major product release (the new iPhone and iOS 6)?

A: Yes.

Q: Are they crazy?

A: Yes.

There’s much more to the story than what I just wrote. I receive daily Google Alerts about Apple… It seems that they have opened too much stores (so, too much employees to pay) to keep up profit. Above a certain number, growth ceases. It even has the opposite effect! Adios sustainability!

Here are some links to blogs and articles about this issue:

TheNextWeb

TechnoBuffalo

Benzinga

iDownloadBlog

Please let me know your thoughts. There are articles about Apple’s layoffs and new retail strategy everywhere, but I get the best of it.

This is why I’m introducing Pathways, just to add up to controversy.

I’m perplexed, puzzled, baffled.

[Edit (August 16, 2012): Apple has issued a public apology about this. They say “we messed up“. I am sure that the guys who lost their jobs after just one month are really happy to know that.]

 

 

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It isn’t going to be better anytime soon, even though I have some clues about the next-gen earphones: a mix of in-ear and standard earphones.

Hopefully a WAY better sound quality, too! The total lack of feedback from users befuddles me. Are they deaf, or happy with crappy mp3s?

(Google “24/96 recording” and you will understand).

Now…wait for the launch of “The new iPhone”.
(It makes sense to drop the number, as Apple dropped “Computer” from its name the year the iPhone came out.)

Well, back to the white. Back to marketing.

I love black (especially my coffee, and my metal), yet white doesn’t bother me.

It just bothers, then irks, then make me mad when there is too much of it in the ears of full-time bozos (censored version. The original one is too barbaric), barely scratching the surface even with their most impressive efforts.

They’re so superficial it makes me puke!

(Hospital PTSD, perhaps?)

More seriously, what baffles me is that, even though anybody can spot an Apple user a mile away, there is a real failure at going beyond marketing in the mind of those people: Apple users (I plead guilty of being one. Please call me Evangelist, but not “fanboi”).

Just a reminder. An ad is NOT all of the following, namely: spin, buzz, hype, clicks, getting the word out.

It is not, either, community/tribe, story and price. This is where marketers tell a story, and they all do.The WWDC is where communities are built, mostly. Any other Apple Keynote is the same.

NeXT® is another overlooked aspect: usability+support (Apple Stores are great for that, so why the hell do people fail to understand Apple and its targeted marketing?)

And next is the product, and the product alone. That is what I see when I see an Apple product.

Apple products have communication built-in. This is a secret of their success.

“Think different”©. Sure.

If only people could think at all…

The white earphones? Oh, it doesn’t matter that much. People matter… And I have a hard time willingly admitting my human peers’ lack of knowledge and discernment.

Arrogant? Nope. It’s just an Idealist-tempered viewpoint. It is having very high standards of quality regarding oneself. Of course it bleeds off on others.

Sure, you can still bitch about the lack of professionalism in my blog layout and my writing style.

Bitch away. I’m not a blogger for a living.

Well, did you get my point?

Superficiality and hollow minds versus built-in communication and meaning.

September is around the corner. Keep an eye on the product, not the show.

End of january 2012…

Thanks too an EEG on my request, I’ve just learnt that my right temporal lobe is slowed down for as much as 75% (hence my left hand being amazingly slow), whereas my whole left brain is sped up to a booming 150 percent or more (allowing me to muscle-learn a lot, and at a ultra-fast, face-melting pace).

The two lobes always function at the same time, instead of taking turns like a “normal” brain does. It’s not the common pattern with an alternating activity, in other words. It is exhausting. I last 8-10 hours a day, then fall asleep.

It also explains why I’m struggling to sync left and right. Right now, I’m really uneven in doing something as basic as a single stroke snare roll. RLRLRLRLR…fuckin’ L !
It ends up being jazzy.

I can’t fight it. I tried to, but it turned out to be a real war against myself. No negativity allowed inside. There’s enough outside (linked to inside, as we are a whole) and I’m not the only one to create it!

Yup, this is a mea culpa. I can be negative. What people don’t get is that there has to be a positivity-negativity ratio of 3-1. Google ” Barbara Fredrickson” and you will dig what I mean.

This is all due to chemical imbalance due to way too many years ( 13 ) being fed with improper medication. I’m in total disability regarding work, and I need to fix that shit for I’m running out of gas (money) and cannot refill. Thank whoever I believe in, I’m tough.

All of this happens after tons of applications for rad jobs at Apple. It kinda makes me laugh to read that Apple is an Equal Opportunity Employer. They dismiss weakened applicants! They don’t practice what they preach. They (quite) never did. They have no clue what they miss by only keeping resumes containing a bunch a buzzword bingo bullshit!

However, I’m glad the company is going well even without Steve (as I need their damn products to do what matters to me. I’m an iOS programmer, dangit). I’m somehow pissed and disappointed at how they handle “resume overload”. They should address the issue like Google did. A simple “No more resumes, please. We can’t process 20 million applications a year.” What does it cost?

Can’t Apple also just damn update their job offerings, too? 99 % of them are outdated. I hate writing what I write now, but it’s part of my life!