Tag Archive: failure

Hey folks!

It was about time for me to come back and write a post!

I admit it, I have no excuses for not caring about you, since I blog from either my iPhone or iPad. I always have them with me.

Please forgive me. I was experimenting.

My way of living is backwards and upside down. Where one would say it’s being a caveman staying alone at home, I think that the opposite is the truth.

Real cavemen are in the streets, not in their houses.

Sounds nonsensical? Think harder.

When you’re outside at Starbucks drinking a coffee with a friend/colleague, or when you’re dating, or just socializing out of the well-known online networks, what are you doing?

You’re feeding your lowest instincts. You’re in a passive behaviour. In your comfort zone.

Conflicts erupt way more often inside than outside.

There are exceptions, of course.


I experimented a long period doing what the average Joe does: being a caveman.

Let me put it simply: it sucks.

Nothing will ever beat a good bed and utter simplicity in furniture and food.

I am not made for hunting. I don’t even eat meat.

What struck me during my experiment is how dulled and shallow relationships are when we human beings are not in small groups, and within the same room.

Stay in small tribes. Interact often, meaningfully and deeply. Care genuinely about each other.

No excuses, no apologizes

That is the easy way out.

Don’t make excuses. Admit and embrace failure. You’ll feel great after.

Don’t apologize. You were wrong, and it was a chance to learn.

Everyone is on the right track, as long as they can do those aforementioned simple things.


Obvious is the new viral

Here’s a list of the buzzword/bullshit bingo winning words. Do you want to play? I am sure your next meeting will be fun!

They’re “viral”, and their virality -again, hype word- may well kill them sometime soon. I call some of them “lethal”, for if you use them, you feed clichés and remove any meaning out of what you write.

Yet don’t worry, viral words are like cockroaches. You’ll kill one, but don’t know about the thousand others. They proliferate at an alarming rate.

Call me names if I use any of them in my own writings. Heck, send me flame-mails if you want. Hate me on Twitter, on Facebook (on which I’m not), on any “social” thing. Build me a bad rap.

I’m sick and tired -beyond ultimate repair- of those words. That’s all.

I also want you fellow bloggers, contributors and authors, to be creative and use other words, or find new ways to use the old ones. I know you can do it and save humankind.

I don’t want to read dozens of blogs I actually love containing exactly the same nonsense.

One last thing: don’t “build” virality anymore. Relevant words don’t have to be viral. They are obvious.

Obvious is the new viral.

Over with the rant. Enjoy the non-exhaustive list:



-ROI (Return On Investment, or rather “Return On Ignorance”)


-UX (User Experience)

-SEO (Search Engine Optimization)


-Generation Y

-Generation X








Feel free to add some.