Tag Archive: cloud

Apple’s smart move

With their “12 Days” app, obtained via a newsletter (you are free not to download the app, or download it and use it as you please), Apple is making free many apps, videos, books, and more (with somehow disputable taste), each day from december 26th to january 6th, pushing them to your iDevices.

Of course, with the Genius feature in iTunes, it is blatant that this is not a philantropic endeavour… With iTunes Match, it exerts even more control on the customer experience.

Tunes, albums, books and apps will be suggested, and if interesting to the customer, (even if not, most of the time) be bought, increasing Apple’s revenue (capital being 374,9B as I write, with a stock share worth 403,33$).

This is a special platform strategy: give incentives (sow) and enjoy the benefits (reap). It is what I call “sow-and-reap marketing”©.

Others call it permission marketing, yet in this case, it starts with a gift on your digital hub. Slight difference, yet smart move.

Another example of a successful platform strategy.

(perhaps not as fun and as successful as Google putting the pin in random locations when you searched for “Santa” on Xmas in google maps, or their freezing and snowing animation starting if you type “let it snow” in their search engine.)

Do this experiment to generate a post idea

My guess was absolutely spot on. I knew I will fall asleep soon and wake up quite as I’m writing now…

Hey, I just found myself waking up with an iPhone on the chest and in my bed!

As much as I did a crazy and trippy dream with clouds and apples everywhere yesterday, i don’t remind anything but perhaps… Yeah, drums again, practicing again and hanging around with Machine Head. That is how it started to wander, I think.

No fear at all! That was so relieving because I’m such a perfectionnist and a control freak when it comes to music.

I didn’t feel any fear because I have nothing to lose. I will disappear someday and everything will vanish. Please go to YouTube or TED and search for Steve Job’s commencement speech at Stanford in 2005. You’ll know what I mean.

Topic #279: Sometimes you can make a topic appear out of nothing at all. Do the following. Make sure you are somewhere safe. Guess how long you can keep your eyes closed. Close your eyes. Start counting. See how long you can go. Write about any or all of: How close your guess was to your actual performance. What thoughts did your mind wander to while you were counting? Did you feel any fear? Why or why not? … Read More

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