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Apple Knowledge Quotient: 100%

An app told me…

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However, that’s just the beginning for me.

Thanks to the developers of the app. I hope you’re on WordPress as well!

(Disclaimer: I am in no way affiliated or making money by posting this. I let my inner child call his bragging rights!)

Three Anti-Tips worth a dozen books about beating procrastination (which is postponing decision-taking, and not postponing the actual task)… Read on, and if you dig it, subscribe to Ollin’s blog!

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It isn’t going to be better anytime soon, even though I have some clues about the next-gen earphones: a mix of in-ear and standard earphones.

Hopefully a WAY better sound quality, too! The total lack of feedback from users befuddles me. Are they deaf, or happy with crappy mp3s?

(Google “24/96 recording” and you will understand).

Now…wait for the launch of “The new iPhone”.
(It makes sense to drop the number, as Apple dropped “Computer” from its name the year the iPhone came out.)

Well, back to the white. Back to marketing.

I love black (especially my coffee, and my metal), yet white doesn’t bother me.

It just bothers, then irks, then make me mad when there is too much of it in the ears of full-time bozos (censored version. The original one is too barbaric), barely scratching the surface even with their most impressive efforts.

They’re so superficial it makes me puke!

(Hospital PTSD, perhaps?)

More seriously, what baffles me is that, even though anybody can spot an Apple user a mile away, there is a real failure at going beyond marketing in the mind of those people: Apple users (I plead guilty of being one. Please call me Evangelist, but not “fanboi”).

Just a reminder. An ad is NOT all of the following, namely: spin, buzz, hype, clicks, getting the word out.

It is not, either, community/tribe, story and price. This is where marketers tell a story, and they all do.The WWDC is where communities are built, mostly. Any other Apple Keynote is the same.

NeXT® is another overlooked aspect: usability+support (Apple Stores are great for that, so why the hell do people fail to understand Apple and its targeted marketing?)

And next is the product, and the product alone. That is what I see when I see an Apple product.

Apple products have communication built-in. This is a secret of their success.

“Think different”©. Sure.

If only people could think at all…

The white earphones? Oh, it doesn’t matter that much. People matter… And I have a hard time willingly admitting my human peers’ lack of knowledge and discernment.

Arrogant? Nope. It’s just an Idealist-tempered viewpoint. It is having very high standards of quality regarding oneself. Of course it bleeds off on others.

Sure, you can still bitch about the lack of professionalism in my blog layout and my writing style.

Bitch away. I’m not a blogger for a living.

Well, did you get my point?

Superficiality and hollow minds versus built-in communication and meaning.

September is around the corner. Keep an eye on the product, not the show.

I always hear people complain whine because Apple boasts 200 new features per new iOS update, and they can only find a dozen of them: the most visible ones.

I call this being lazy and not giving a flying fuck about the work behind.

Here’s the reason why people fail to understand and see improvements :

Apple does not only cater to individuals .

I attended a live seminar about mobile device deployment and management in businesses.

I realized that the most significant features are aimed at businesses (which mainly already have a mobile device management [MDM] system and their own business-specific apps)

This is where improvements are to be found. Huge effort has been put there to address businesses’ needs. I applaud Apple’s efforts. It is no easy task!

Next time you watch a keynote, or a WWDC conference, think about the big picture.

There is a position at Apple which is “Expert”. It works both for regular people and for businesses.

One more thing: The Software Development Kit (SDK) is always updated and contains more Application Programming Interfaces (APIs).

So… There are really 200, if not more new features for each new iteration.

I hope that you learnt something useful.
Please comment if you feel like it.

That recruiters (who don’t work for the candidate, but are paid / employed by companies) would obfuscate, deceive, or prevaricate is hardly a new discovery in my experience.

They are essentially hired guns/mercenaries paid by a client to literally steal rock star talent from Company A and seduce them over to Company B.

In no way do they desire to help, assist, or otherwise cater to candidates, and in fact, they generally are trained to avoid anyone that smacks of being:

1) unemployed-underemployed,

2) needy or desperate to leave a current employer,

3) actively seeking employment (everybody knows recruiters are paid to get “passive” candidates, not those actively seeking employment),

4) problematic or with issues.

If you appear as anything other than a highly talented, very happy, totally secure professional, who is only slightly interested in the prospect of moving to their client’s employment, you will often be dropped like a hot potato.

Many, many candidates fail to understand the true nature of recruiters, and thus are often embittered and disappointed in them.

Bonus: recruiters do it poorly and quickly just to get their paycheck and move elsewhere to get another paycheck.

They also run “fake interviews” that may cost you a copious amount of time and energy, in vain, since the choice is made on day one. Yet they may get you through weeks or months to end up with a template rejection letter.

Nepotism can also play a role. Not a minor one.

Be smart and if you feel that your interview is a “fake”, quit.

If you are misled or wronged during an interview, it is a sign that the company will behave in an even worse way if you are hired.

Interviews are a two-way street.

You don’t need to feel or act inferior. Afterall, you choose the company in the first place, don’t you?

Two mandatory reads:

“Screw the Recruiter” -Mark Teller will tell you how to survive a recruiter.

“Headhunter” -Skip Freeman will teach you how to think like a recruiter.

I highly recommend reading the two books alternatively. If you are still alive after that, you’re incredibly tough and mentally stable.

Apple’s Message Mapping

APPLE’S MESSAGE MAPPING

Product: MacBook Pro with Retina display

Headline: “It’s a whole new vision for the notebook.” (42 characters. Twitter-friendly.)

4 key elements in short sentences:

A. “Stunning Retina display.”

B. “All-flash architecture.”p

C. “Thin. Light. Powerful.”

D. “The rest of the MacBook Pro family is faster than ever.”

Product: iPhone 4S

Headline: “It’s the most amazing iPhone yet.” (33 characters. Twitter-friendly.)

4 Key elements in short sentences:

A. “Dual-core A5 chip.”

B. “8 MP iSight camera.”

C. “iOS5 and iCloud.”

D. “And introducing Siri.”

Product: The new iPad

Headline: “Resolutionary.” (14 characters. 1/10th of a tweet!)

4 key elements in short sentences:

A. “Breakthrough Retina display.”

B. “5MP iSight camera.”

C. “iLife and iWork for iPad.”

D. “Ultrafast 4G LTE.”

For each “key element”, there are (usually 4, sometimes more) “sub-key elements” which go into greater detail (and technical jargon, too).

Here’s for the three most recent “flagship products”, yet ALL Apple messages ( headlines or sub-headlines) are Twitter-friendly (140-character or less).

Why? Because the human brain has a very limited memory and a short attention span, so it is clever (and necessary, in Apple’s case) to cut the amount of facts to be reminded.

Here are some more Twitter-friendly headlines or sub-headlines. Let’s have a look again at the flagship products.

“The world’s highest-resolution notebook display.” (48 characters!)

“It makes quicker work of everything.” (36 characters!)

“There’s power behind every nanometer.” (37 characters!)

“The intelligent assistant that’s there to help. Just ask.” (58 characters…but a fragmented sentence, which is not a smart thing to do, as the brain loves simple, seamless things, without interruptions, even the smallest ones.)

“Even faster everything.” (23 characters! Notice the “everyday-blather” style.)

“It just might be the best camera ever on a phone.” (49 characters!)

“Years ahead and moving forward.” (31 characters!)

“Your content. On all your devices.” (34 characters…but another fragmented sentence.)

“It’s even more than meets the eye.” (34 characters!)

“Take your best shots yet.” (26 characters!)

“And 225,000 more apps from the App Store.” (43 characters. Beginning a sentence with “and” is not academic, if there’s nothing written before… Yet it may be acceptable in the circle of hipsters and hyperbole users.)

“Full speed ahead.” (17 characters!)

There are a lot more examples, but I will stop there. By now, you know what my point is.

Name the product, craft a twitter-friendly headline, highlight 4 key elements (if within your business, only as a “guidebook”, where you might consider “sub-key elements”, more technical) and voilà: here’s the message you always wanted and always needed.

Greats artists steal, so shamelessly steal Apple’s model!

For job-hunting people: consider using this model (you become the “product” in this case) and replacing your whole CV/résumé/cover letter with just one mapped message.

I won’t be held responsible if you follow this advice and don’t succeed. I will try it myself soon, and I’ll tell you in an update how it went. Yet if you are a daring soul, go ahead and tell me how it went. Your feedback is welcome.

While We're Paused!

During the month of June, I thought I might share some insights from my nine years of teaching writing to college students of all levels–from freshmen to graduates.  These are some of the most common errors of omission and commission that I encounter on a regular basis.  What has this to do with writing fiction, you ask?  Fiction let’s us play around intentionally with many of the rules that non-fiction authors must live by.  Of course, the first necessary step to intelligently breaking a rule is to know what it means to begin with.  So, I will open with a discussion of the problem, explain what the rule should look like in normal prose, and then close with some ideas on how this can help your fiction.  I might even give a few ideas as to how you can even thumb your nose at it!

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This week we…

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Ghost Cathedral (pic)

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Hey folks!

It was about time for me to come back and write a post!

I admit it, I have no excuses for not caring about you, since I blog from either my iPhone or iPad. I always have them with me.

Please forgive me. I was experimenting.

My way of living is backwards and upside down. Where one would say it’s being a caveman staying alone at home, I think that the opposite is the truth.

Real cavemen are in the streets, not in their houses.

Sounds nonsensical? Think harder.

When you’re outside at Starbucks drinking a coffee with a friend/colleague, or when you’re dating, or just socializing out of the well-known online networks, what are you doing?

You’re feeding your lowest instincts. You’re in a passive behaviour. In your comfort zone.

Conflicts erupt way more often inside than outside.

There are exceptions, of course.

Well.

I experimented a long period doing what the average Joe does: being a caveman.

Let me put it simply: it sucks.

Nothing will ever beat a good bed and utter simplicity in furniture and food.

I am not made for hunting. I don’t even eat meat.

What struck me during my experiment is how dulled and shallow relationships are when we human beings are not in small groups, and within the same room.

Stay in small tribes. Interact often, meaningfully and deeply. Care genuinely about each other.